CongressTalk to Distributors

Talk to Distributors Report

October 29 - November 1, 2020 | New China International Exhibition Centre (NCIEC) Beijing, China

FBC2020 will optimize the distributors' activity mode, and invite the core distribution agents in the market of door and window industry to participate with the positioning of the activities for higher participation, stronger interaction and more accurate demands. It aims to build the best bridge of communication and cooperation between manufacturers and distributors.

2020 distributor event will keep updating its theme and profiles of guest speakers, please stay tuned!


FDC2019 event grand occasion

Attendee Breakdown


What opportunities and challenges is the windoor decoration industry now facing in the new retail era?

  • Today's industry of customized home refurnishing is yesterday's ceramic bathroom industry, and tomorrow's windoor industry will become today's industry of customized home refurnishing. The trend for the building industry to shift its focus of development and seek cross-border transformation is becoming increasingly obvious.
  • With the popularity of personalized customization, the market landscape is changing constantly, and the "cake" of home decoration market is becoming larger and larger. Many windoor enterprises have begun to develop vertically to the field of home decoration and seek development opportunities.
  • With the 80's and 90's citizens becoming the mainstream consumer group, the demand for personalized customization is increasing. Precise positioning and differentiated design have become the development direction of the home decoration market. Interior designers have an increasingly higher discourse power in the choice of home decoration for windoors.
  • Since Jack Ma put forward the view of "new retail", windoor enterprises have begun to actively embrace "new retail". With the continuous promotion of the concept of omnichannels and new retail, the channels of windoor retail are more and more diversified, with the platform thinking becoming more and more popular.


Distributor Conference focus on "industry market analysis in the competitive environment" and "design and development direction of home decoration in windoor industry", and will thoroughly discuss and analyze "new business models" and "new retail channel development" and other hot topics, so as to create an in-depth exchange and dialogue platform for distributors and manufacturers in the windoor industry.

Molly Shi

Phone +86-10-84719580-818
Fax +86-10-84719580-881
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New Trends and Transformation on Home Decoration with Window

Nov. 6 | Venue: Hall W4 Conference Area
time Topic Guest
13:30 -13:40 Welcome speech

Randy Wang

MMU BAU Fenestration Co., Ltd

JIang Jin Qin 

Guangzhou Huiya Culture Media Co., Ltd

13:40 -14:20 Interpretation of Scenario Marketing and Consumption Preferences in the Home Deco Industry Empowered with Design

Yang Shu

Business Operation Director of Topping Homestyler

14:20 -15:00 Crossover and Transformation of Fenestration Industry in the Era of New Retail

Ti Mo

Operation Expert in the Industry of Full-Suite Decoration Customization at

15:00 -15:40 Future Trends of Energy Saving Demand

Zhang Guoying

Deputy General Manager, MOSER 

15:40 -16:20 Development and Application of Marketing Channels for New Retail

Zhang Jie

President of HeJunZhiYe management consultant (Beijing) Co. Ltd