CongressTalk to Distributors 2019

Talk to Distributors Report

November 6 | Shanghai New International Expo Centre (SNIEC) -Hall W4 Conference Area

Forum Information


New Trend and Transition of Retail Development of Windoor Home Decoration

Time 13:00-17:00, November 6, 2019
Venue Hall W4 Conference Area, Shanghai New International Expo Center
Theme New Trend and Transition of Retail Development of Windoor Home Decoration

MMU BAU Fenestration Co., Ltd
Huuyaa Media


Huuyaa-Home Decoration Hotline, Tmall HomeDeco


Distributors, Interior Designers, Home Decoration Companies and Building Materials Store Distributors in the National Windoor Industry


FBC、Huuyaa Media and Tmall HomeDeco jointly hosted this year's FBC Talk to Distributors: 2019 Distributor Conference. The conference studied the key period of the development transformation of home furnishing retail and discussed the latest development opportunities from online to offline and from platforms to individuals. At the conference, 380 distributors, together with 4 well-known online home furnishing design companies, home furnishing e-commerce platforms, product marketing consulting agencies and window and door manufacturing enterprises, discussed the future development opportunities and shared a brainstorm of the home furnishing industry through in-depth communication and dialogue.

Attendee Breakdown


2019 Review

What opportunities and challenges is the windoor decoration industry now facing in the new retail era?

  • Today's industry of customized home refurnishing is yesterday's ceramic bathroom industry, and tomorrow's windoor industry will become today's industry of customized home refurnishing. The trend for the building industry to shift its focus of development and seek cross-border transformation is becoming increasingly obvious.
  • With the popularity of personalized customization, the market landscape is changing constantly, and the "cake" of home decoration market is becoming larger and larger. Many windoor enterprises have begun to develop vertically to the field of home decoration and seek development opportunities.
  • With the 80's and 90's citizens becoming the mainstream consumer group, the demand for personalized customization is increasing. Precise positioning and differentiated design have become the development direction of the home decoration market. Interior designers have an increasingly higher discourse power in the choice of home decoration for windoors.
  • Since Jack Ma put forward the view of "new retail", windoor enterprises have begun to actively embrace "new retail". With the continuous promotion of the concept of omnichannels and new retail, the channels of windoor retail are more and more diversified, with the platform thinking becoming more and more popular.


Distributor Conference focus on "industry market analysis in the competitive environment" and "design and development direction of home decoration in windoor industry", and will thoroughly discuss and analyze "new business models" and "new retail channel development" and other hot topics, so as to create an in-depth exchange and dialogue platform for distributors and manufacturers in the windoor industry.

Molly Shi

Phone +86-10-84719580-818
Fax +86-10-84719580-881
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Joyce Wang

Phone +86-10-84719580-830
Fax +86-10-84719580-881
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New Trends and Transformation on Home Decoration with Window

Nov. 6 | Venue: Hall W4 Conference Area
Time Topic Guest
13:30 -13:40 Welcome speech

Randy Wang

MMU BAU Fenestration Co., Ltd

JIang Jin Qin 

Guangzhou Huiya Culture Media Co., Ltd

13:40 -14:20 Interpretation of Scenario Marketing and Consumption Preferences in the Home Deco Industry Empowered with Design

Yang Shu

Business Operation Director of Topping Homestyler

14:20 -15:00 Crossover and Transformation of Fenestration Industry in the Era of New Retail

Ti Mo

Operation Expert in the Industry of Full-Suite Decoration Customization at

15:00 -15:40 Future Trends of Energy Saving Demand

Zhang Guoying

Deputy General Manager, MOSER 

15:40 -16:20 Development and Application of Marketing Channels for New Retail

Zhang Jie

President of HeJunZhiYe management consultant (Beijing) Co. Ltd